Title Sponsors

Football jerseys are among the most recognizable symbols of the modern game. They carry identity, loyalty, history, and—most visibly—corporate sponsorship. These logos are essential to the financial survival of clubs, yet they also reveal how deeply commerce is woven into sport, culture, and emotion.
In this series, I replace traditional jersey sponsors with human values—words such as
peace, dignity, unity, respect, resilience, and hope. Each value is rendered using the exact typography and visual language of the original sponsor, preserving familiarity while shifting meaning. What initially reads as advertising slowly becomes a reflection on what truly sustains the game beyond revenue.